Safe Kids Worldwide and program sponsor FedEx Express created Safe Kids Walk This Way to teach safe behavior to motorists and child pedestrians and create safer, more walkable communities. The goal of the initiative is preventing pedestrian-related injury to children. Since the launch of the program in spring 2000, Safe Kids Walk This Way has spanned the globe, engaging FedEx volunteers to reach families in hundreds of communities throughout the United States and around the world.
We want to help you, your teachers and concerned parents to decrease the child pedestrian risks near your school by teaching students safe pedestrian behaviors, increasing enforcement of traffic laws and advocating for needed changes to improve the pedestrian environment in your school’s neighborhood.
What We Do
Each October FedEx Express employees and Safe Kids Worldwide coalitions team up to teach children safe pedestrian behaviors through fun and engaging safety activities. Past events have included participating in International Walk to School Day and focusing on walking safely on Halloween. The events attract media attention and serve as a launch pad for future pedestrian safety efforts at the schools.
Annually, Safe Kids Worldwide and FedEx Express award substantial grants to coalitions leading task forces focused on high-risk locations for child pedestrians. These task forces reach out to new partners and work with local government officials and engineers from municipal planning organizations to determine and install the best traffic-calming solutions for their communities.
How We Get Things Done
Safe Kids Worldwide and FedEx Express activate pedestrian safety committees at schools to address the dangers identified on International Walk to School Day throughout the rest of the year. The committees frequently work to increase enforcement of traffic laws, educate parents and other drivers about the dangers of speeding near schools, and teach children safe pedestrian behaviors. School safety committees often expand to include other safety programs and messages for a well-rounded program.
Why It’s Important
In the United States, pedestrian injury is the second leading cause of injury-related death for children ages 5 to 14.