To better understand the pedestrian safety issues that children face across the country, the Safe Kids Walk This Way program launched the PHOTOVOICE initiative in 2008 thanks to a $60,000 grant from FedEx.
In 2009, Safe Kids USA received an additional $40,000 grant from FedEx to build upon the PHOTOVOICE project initiated in 2008
Students took part in education sessions about pedestrian safety and photography. Digital cameras were provided to the students, and they took a total of 1,600 photographs of the pedestrian environments in their communities. As part of the initiative, children, parents, teachers, and community members were invited to identify pedestrian-related issues and explore solutions.
Safe Kids Washoe County took part in the PHOTOVOICE project. The issue was that the rural area around Esther Bennett Elementary School was not a safe environment for students to walk to and from school. The action taken by Safe Kids Washoe County was successful and drew attention from the Washoe County Commission to make changes to the area. Safe Kids presented 286 advocacy letters signed by students, parents, and faculty from three elementary schools to the Washoe County Commission.